Tuesday, April 9, 2019

Course on Digital Marketing

A Midas Touch in Marketing Course

If your business is not on the internet, then your business will be out of business.--Bill Gates

The traditional avenues of marketing and advertising were sufficient across commodities till the recent past. These were limited to newspaper advertisements, posters, distributing of leaflets etc. But digital mode of marketing is entering the field and is gaining ground speedily. 

As one has to acquire the necessary skills in order to market one's own products or services, Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal has initiated a course on Digital Marketing. In order to create awareness about the course, the University recently organized a workshop in its Salt Lake Campus. The faculties and representatives from various colleges participated in the workshop, which informed them about the advantages of digitalization.

Prof. Nandan Sengupta at the workshop arranged by MAKAUT 
The workshop on International and Digital Marketing has been organized by MAKAUT in association with Cambridge Marketing College, UK. 

The programme was conducted by Prof. Nandan Sengupta, College Ambassador for India, Cambridge Marketing College, Cambridge, UK. Prof. Nandan Sengupta has wide experience in cross-cultural interactions having been associated with multinational companies from the U.S.A, Canada, Germany, Italy, The Netherlands, Japan, Australia and India. His specialization is B2B, Customer relationship, Digital marketing and Marketing technologies. He is also a marketing consultant.

The Vice-Chancellor of MAKAUT Prof. Dr. Saikat Maitra is of the opinion that, the course on Digital Marketing will help the students in choosing their right career in future.  MAKAUT wants to guide them in this path and enhance their employability, with the help of its international partners. As digitization has entered almost every sphere of marketing, such courses will certainly help the students, if they undertake their own start-up initiatives.

Prof. Atanu Ghosh, a start-up entrepreneur and an expert in Digital Marketing also gave his valuable insights in the workshop. He specializes in the areas of IT, ERP, Digital Media, Analytics etc.

Prof. Ghosh is an Electrical Engineer from Jadavpur University and holds a Post Graduate Diploma in Management from the Indian Institute of Management, Bangalore.

He promoted, founded and mentored various start-ups, which are now in the path of global expansion. He is a Guest Faculty in areas of ERP, E-Commerce and Digital Marketing in leading academic institutions like IIM Calcutta, XLRI Jamshedpur, Praxis Kolkata.

In a nutshell, the workshop organized by MAKAUT conveyed various aspects of Digital Marketing and its applications before the participants. 


  1. howdy, your websites are really good. I appreciate your work.
    Marketing Specialist

  2. Thanks a lot for these course details which you have shared within this posting. Very much informative and useful to get noticed. Best logo designing company in Coimbatore | Coimbatore website designing company

  3. I feel so glad after reading this post, It's all information is really helpful for all us.Thanks for Sharing a very nice Blog and its really helpful for us Otherwise if anyone want to Learn Adv digital marketing company in chennai So you Can Contact There-+91-99624 11492 Or

    visit website

  4. This comment has been removed by the author.

  5. Very nice article, thanks for the information. Best Digital Marketing Agency in Chennai offering Growth Strategies for Business. ✔️6+ Yrs. Industry Exp. ✔️Certified Professionals. ☎️ 8608954456
    Best Digital Marketing services in Chennai

  6. Thanks for sharing this information with us and it was a nice blog.

    Advertising Agency in Hyderabad. Our Advertising Agency delivers comprehensive Advertising & Branding solutions. We do Brand Identity, Planning, Logo Design, Packaging, In-store branding, Print Ads, Brochures, Digital Marketing, App design, UI,UX design and more.

  7. Useful Information, your blog is sharing unique information....
    Best Digital Marketing Agency in Hyderabad. Envizon studio offers Digital Marketing services to companies of all sizes. Based out to Hyderabad, Envizon studio is one of the Top Digital Marketing Agencies and has helped startups and established companies go online and achieve their marketing goals through digital marketing.
    Digital Marketing Agency in Hyderabad
    SEO Services in Hyderabad
    online marketing agency in Hyderabad
    Internet marketing agency in Hyderabad
    online marketing services in Hyderabad
    Internet marketing services in Hyderabad

  8. You have shared a great useful information. Appslure is Mobile App Development Company in Noida.

  9. I am looking for an Digital Marketing related

    blog, And see your blog and it is really nice

    and have some great information.
    Nice to read your articles.

    Influx Infotech have a Team of Professionals

    in Digital Marketing

    . Our Aim is to give our Clients

    to their Best Targeting Customers through

    Digital Marketing to grow your business.
    Digital Marketing in Agra

  10. mobile app development company in delhi : Tekniko Global is a leading web & Mobile app development agency having 8 years of experience. Top rated IT software outsourcing company in Delhi

  11. Thanks for posting about the workshop. It will be very much useful if you could share some video or podcast on interesting. It is just a suggestion from our Digital Marketing Agency Malaysia team.

  12. I read that Post and got it fine and instructive, Great Article it its truly instructive its was truly significant social media marketing agency in chennai | branding companies in chennai

  13. wow, great, I was wondering how to cure acne naturally. and found your site by google, learned a lot, now i’m a bit clear. I’ve bookmark your site and also add rss. keep us updated. digital company usa

  14. Best digital marketing
    Get affordable freelance services in USA from Aworkforceworld. Find top freelancers and part-time jobs in USA. Get your work done now.

  15. Thanks for sharing this post.Webi7 is the Best Digital Marketing Agency in Bangalore .They offers high quality and excellent work using latest technologies at genunine price according to the customer requirement.keep on sharing such article.

  16. Fascinating post. I Have Been considering about this issue, so thankful for posting. Totally cool post.It 's very generally very Useful post.Thanks

  17. Thanks for sharing informative and valuable information,keep on updating these types of informative things. Here in right information about of digital marketing services.

  18. This is really an awesome article. Thank you for sharing this.It is worth reading for everyone.

    digital marketing course malaysia

  19. Excellent info.. Thanks for posting.
    our team works so hard to provide you the best website for the minimal price every day.
    Web design winnipeg
    Best SEO winnipeg

  20. Thanks for sharing this with so much of detailed information, its much more to learn from your article. Keep sharing such good stuff.

    Search Engine Optimization Tutorial in Hindi

  21. Best website designing company in India, We provide complete solutions for web development, digital marketing, and SEO services in India. Contact us today!"

    visit here : Digital marketing company in India

  22. Extraordinary Blog...The information you shared is amazingly, It is all around wrote and simple to undertand and social media marketing agency in chennai you have good thoughts to share something like this a debt of gratitude is in order for share this information.

  23. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business. seo companies

  24. Useful Information, your blog is sharing unique information....
    Best Digital Marketing Agency in Hyderabad. Envizon studio offers Digital Marketing services to companies of all sizes. Based out to Hyderabad, Envizon studio is one of the Top Digital Marketing Agencies and has helped startups and established companies go online and achieve their marketing goals through digital marketing.
    Best Digital Marketing Services in Hyderabad, India
    Best Digital Marketing Company in Hyderabad, India