Tuesday, June 30, 2020

Webinar on Role of Indian Information Service in Media Management

An Insight on the Working of Press Information Bureau (PIB)

Maulana Abul Kalam Azad University of Technology (MAKAUT), WB in association with the PRESS INFORMATION BUREAU, KOLKATA organized a very informative Webinar on "Role of Indian Information Service in Media Management". 

The Press Information Bureau, commonly abbreviated as PIB is a nodal agency of the Government of India. Based in National Media Centre, New Delhi.Press Information Bureau disseminates information to the print, electronic and new media on government plans, policies, programme initiatives and achievements. The PIB is also the Government's nodal agency to facilitate private media and provide them with technical support as and when required.

At the outset the Hon'ble Vice Chancellor of the University Prof. (Dr.) Saikat Maitra stressed the importance of Indian Information Service and the important role that PIB plays in disseminating correct information to the public.

Prof. Sibamay Dasgupta, Director-School of Engineering Science, MAKAUT was the coordinator of the programme.

Ms. Namchu at the Webinar
Mr. Ajay Mhamia at the Webinar
Ms Jane Namchu, Additional Director General (Media  & Communication) of PIB Kolkata, who is also the Head of the West Bengal region of Regional Outreach Bureau (ROB) stated the importance of PIB in upholding news and in communicating with the common people with an aim for overall social and economic development. PIB is mainly entrusted with news coordination and publicity for Government of India. Side by side the Bureau of Outreach Communication (BOC)  through ROB directly communicate with the


people and try to create awareness about changing bad habits etc. Awareness is also created through YouTube, Facebook and other social media by ROB. She said that with penetration of data PIB gives PIB gives pubblicity to various Government schemes and programmes digitally.


Mr. Sandipan Dasgupta
 Mr. Ajay Mhamia, Joint Director, PIB and Mr. Sandipan Das Gupta, Field Publicity Officer, ROB spoke in detail about the functioning of various media wings of Ministry of Information and Broadcasting and said that the IIS officers play a two-way role of providing grass-root feedback to the administration while disseminating information on Government policies and schemes to the masses.

Mr. Mhamia said that PIB officials are recruited from Allied Services of Indian Administrative Service Exam conducted by UPSC. Side by side some officers are recruited directly from people having experience in the media for about ten years.

Professor Indranil Mukherjee, Director, School of Management Science, MAKAUT, shared his views on social media management and said that social media has huge impact on the people so using social media for disseminating information of Government policies and scheme will have very positive and effective in this pressing time of Covid-19. He also mentioned that use of digital media will also create sense of belonging among the students.


Prof. Indranil Mukherjee at the Webinar
The Press Information Bureau was established in 1919 as a small cell, which has now grown into a nationwide network of 8 regional offices and 34 branch offices. Its press releases give information to electronic, print and new media on the following topics:

  • Government Planning
  • Government Policies
  • Programme Initiatives
  • Achievements of the Government
In November 2019, the PIB set up a fact-checking unit to verify the authenticity of government related news and thus check the spread of fake news.

Monday, June 29, 2020

How to Teach Online: Certificate course of MAKAUT, WB with Cambridge Marketing College from 11th July 2020

An India-UK Initiative

Hurry Up! Admission is Ongoing


Maulana Abul Kalam Azad University of Technology (MAKAUT), WB is taking resort to different modes of Online Communication for all internal activities, as well as for interacting with its affilliated colleges to ensure continuity in the teaching-learning process in the midst of Corona Pandemic. The most important of all is no doubt Online Teaching.

 In order to equip the faculties with modern techniques of online teaching, the University is organizing a Certificate course in association with Cambridge Marketing College, UK. The date of commencement of the course is 11.07.2020 and admission process has already started. 



The main features of this Online Teaching Certificate Programme are:



• Five weeks’ (12 hours) programme
• Learning from home
• To get acquainted with Contemporary online tools
• To know about the Contemporary software platform to prepare and revise e-study material
• To know the methods of giving Assignments and organize discussions
• To know the methods of Continuous assessment and engagement of students during online classes





The interested candidates are requested to contact following persons for details:

Prof. P. N. Dutta (MAKAUT) - Mobile: 9830379592
Email: duttaprasantanarayan@gmail.com
Mr. Sumit Kanungo - CMC, India - Mobile: 98300 29768
Email: sumitkanungo63@gmail.com
Mr. Nandan Sengupta (CMC, UK) – Mobile (UK): +44 77951 40737 (WhatsApp). 
Email: nandan@marketingcollege.com

Programme Details: 

Course Name: Online Teaching Certificate Programme 
Commencement Date: 11 July, 2020 
Teaching mode: Online 
Duration: 12 hours/five weeks 
Classes: 2-3 hours per weekend 
Course Fee: Rs. 3000/- 

For the brochure and application form, please write to makautonlinecourse@gmail.com.



For the application form and payment advice please use the link
https://docs.google.com/document/d/1gnqbK5j8NQRraOVfPOe_5Za7lxp4Qlt1pU4v17HT6Ts/edit?usp=sharing


Friday, June 26, 2020

Working Through the Lockdown

A Joint Initiative of Calcutta Management Association and MAKAUT, WB

Prof. Maitra at the Webinar












Prof. Mukherjee, Prof . Maitras, Mr. Kajaria and Mr. Shenoy











Maulana Abul Kalam Azad University of Technology (MAKAUT). WB organized a webinar with  Calcutta Management Association (CMA) about coping with the Lockdown situation to check the spread of Corona Virus on 23.06.20. Several experts from industry narrated their experiences, as to how they coped up with the Lockdown sitution.

The Hon’ble Vice Chancellor of the University Prof. (Dr.) Saikat Maitra delivered a very inspiring speech regarding how to make everything running and maintain the aspirations of students, aho are our greatest assets.

At this point, he mentioned that certain opportunities are also emerging for the young generation, in this Lockdown situation, which are important. In order to take such opportunities, they must be skilled in the digital domain encompassing Artificial Intelligence, Machine Learning, Cloud Computing, Social Media Marketing, Digital Analytics and so on. In order to take care of their livelihoods, the ypung people must be skilled in the application of such technologies.

Prof. Maitra pointed out the areas where new opportunities will emerge. Some of these are:

  • freelancing services
  • starting own websites
  • online services
  • virtual assistance in translating
  • content writing
  • blogging
  • starting YouTube channel
  • E Book writing

T V Srinivas Shenoy
The Coordinator Prof. Indranil Mukherjee rightly pointed out that these are the areas which the Lockdown has turned into comparative advantage. MAKAUT is already oushing in this line and set up an Entrepreneurship Cell to boost small business especially in the above areas.

The next speaker Mr. T V Srinivas Shenoy,Vice President of CMA and Chief of New Materials Business at Tata Steel mentioned that in the first phase of Lockdown, we enjoyed staying with our family members. In the second phase we realized this is going to be the way of life and getting connected through internet became essential. In the third phase the demarcation between work and home has got jumbled up. As we cannot end office work, we are getting stressed and that is causing mental fatigue. We have to design a way out and overcome this situation. 

Sunil Kajaria
Mr Sunil Kajaria, Member of  CMA and CEO of Keventer Agro LTD (Keventer Bananas) gave 5 Five Lockdown Sutras/Rules for all. These are:


  • Be a morning person and drerss properly before starting online meetings
  • Give attention to enhance communication skills
  • Be a digital native
  • Take breaks while working from home and have coffee/tea to come out of the monotony
  • Take breaks at weekend and chase your passions, be it work from home or work from office

Mr. Kajaria explaised the strategy with which Keventer distributed products to its customers, after an initial disruption in the supply chain. The Lockdown situation has also taught the company that the future distribution channel will be different. Everybody has to remember:

  1. Whatever you do, do in speed
  2. Maintain your presence through social media and traditional marketing
  3. Give more and more importance to E Commerce
Thus Lockdown has indicated, new job opportunities will open up in the E Commerce sector. Prof. Mukherjee mentioned aty this point that MAKAUT has already introduced Courses on Digital Marketing and E Commerce which must be more relevant fore the job market and help the students enhance their employability.




Mr. Banerjee with other speakers
Mr. Anirban Banerjee, Regional Resource Manager, Tanishq said that crisis always demands boldness and learning.  The Lockdown and work from home situation has made 4 R's more relevant:

  • Reflection
  • Reinvent
  • Reimagine
  • Rejuvinate
The biggest challenge before Tanishq was to engage teams to maintain positivity and keep up the energy of all by applying these 4 R's. The Company became more creative, focussed on solutions, kept in touch with customers and business associates to gain an insight of the market.


It may be mentioned that Calcutta Management Association (CMA) was instituted in 1957 following the recommendations of a committee constituted by the All India Council of Technical Education. This committee advocated setting up of Regional Management Association in major cities of India. CMA was formed as the first institution of its kind in the country, under the aegis of the Union Ministry of Education. CMA was the prime force behind the formation of the All India Management Association (AIMA), the apex body for management education in India.

A Digital Masterclass on AR/VR Advanced Photography on 27.06.20.

A Session on Advance Photography in

VR/AR Technology

A Digital Masterclass on "Advance Photography" is on Saturday 27th June, 2020 at 3 PM. It is a golden opportunity for students and other interested people to know the essense of Advance Photography comprising of VR/AR Technology. 

The speaker is Mr. Saptarshi chakraborty, a Canon EOS Explorer.


It may be mentioned at this point that the second phase of Maulana Abul Kalam Azad University of Technology (MAKAUT), WB's initiative to organize Webinars every Saturday from 3 pm to 4 pm encompassing emerging and immersive technologies in Virtual and Augmented Reality (VR/AR) has aroused a lot of interest among the students. It was decided by the Hon’ble Vice-Chancellor Prof. Saikat Maitra, and Prof. Samir Mukherjee, Head, Department of Emerging Technology & VR/AR/MR/XR, MAKAUT and also an international expert to enhance the technical skills of the students in this field.


The previous webinars explained the technology and process related to VR/AR Technology. The ongoing sessions have begun with another set of eminent speakers for this emerging field of immersive technologies. It will focus on Practical Solutions for applying the technology and Development of VR/AR Start-Ups.



Prof. Maitra at the Webinar delivered by Mr. Guha
The session on the "Essence of  Street Photography" was conducted by Mr. Soumya Shankar Ghosal, a Canon EOS Maestro on 20.06.2020. It was a very interesting session and there was overwhelming response from students.

The Masterclass on Candid Photography was conducted by Mr. Anoop Guha, on 13.06.2020. He is an expert in this field and official photo mentor of Canon. Mr. Guha talked about the varied facets of photography in VR/AR field.


For any query drop a mail to samirmukherjee@gmail.com .






Tuesday, June 23, 2020

MAKAUT To Start Community Radio Shortly


Community radio is a local transmission platform within a specific geographical area. It is a platform where the local people's problems and needs can be prioritized and they can actively participate in several programmes. News, entertainment, important informations and cultural events are transmitted locally through this community radio. 

Maulana Abul Kalam Azad University of Technology has taken up this great initiative to start a community radio for the students and other local people. It will be established jointly with the help of West Bengal Electronics Industry Development Corporation Limited (WEBEL), the government agency responsible for the technological development of West Bengal. An amount of 34 lakhs 51 thousands has been sanctioned for this purpose. The community radio will start to roll once permission is granted by the respective ministry. The University has assisted in tremendous welfare activities for the Corona and Amphan affected people by distributing masks, sanitizers, books and starting community kitchen. This community radio will not only be a platform for the publicity of such activities but also will meet students' demands.

Webinar on Data Mining

Applications of Data Science and Data Mining Explained Lucidly

A screenshot of the participants of the Webinar
 Maulana Abul Kalam Azad University of Technology (MAKAUT), WB organized an International Webinar on Data Mining and Applications on 20.06.20.  The speakers Prof. Hui Yang of Department of Computer Science, San Fransisco State University and Prof, Sukanya Manna of Department of Mathematics and Computer Science, Santa Clara University, California explained the topic very lucidly.

The Hon'ble Vice Chancellor of MAKAUT Prof. (Dr.) Saikat Maitra mentioned the importance of Data Mining and Dr. Somdatta Chakravortty, HoD, Department of IT in MAKAUT, WB coordinated the entire programme.

At the outset Dr. Dhakravortty in a brief introduction said that Data Mining is the process of analyzing data sets to find insights and decipher patterns, anomalies and associations involved in it. The main purpose is analysis of large data sets associated with Artificial Intelligence, Machine Learning, Robotics and so on. The goal is extracting value from data which can be used in many spheres of life. eg., in self-driving cars, in order to prevent accidents, in the educational sector, for medical treatments and so on.




Prof. Hui Yang of Department of Computer Science, San Fransisco State University demonstrated:
  • How Data Mining can be applied to understand curriculum level factors that help students persist and complete their graduation. That helps to analyze the reasons behind dropout at the Undergraduate level. That is, in understanding students' learning behaviour.
  • Application of Data Mining to increase perfection in healthcare service.


 She gave example of such data analysis in Metro College Success Program. She explained how the choice of subjects in different semesters, progress in studies and personal, familial,  socio-economic features influence persistence in studies. 


Based on such studies, the students are guided to choose their subjects and thus help them in pusuing their graduation.




 The next speaker was Prof. Sukanya Manna of Department of Mathematics and Computer Science, Santa Clara University, California, The topic was 'Looking Through Lens: Data Science'. 

She explained brilliantly the vast arena of Data Science. It is a broad field, including data capturing and analyzing. In short, Data Science is making sense of data. Data Mining is also within the fold of Data Science.s
Data Science is used everyday in our day to day lives. e g., new friend suggestions in Facebook and other social media are common applications of Data Science. Common people everyday and in every moment are unknowingly applying Data Science. Data Science has become really popular in searching candidates suitable for jobs, by non-profit organizations in analysis etc.




 The job of Data Scientist has become very important in the 21st century. There is a marked increase in the number of studenta at the Santa Clara University in the field of Data Science. 

Data Science can act as a good prediction tool in stock market, where we need to have knowledge about finance and analyze data.

 We are gathering data every moment, everyday. These data need handling, analysing and inference.

There are huge volumes of data which are used to recommend moveies to each and every user, example recommendations by Netflix. Recently this Big Data Analysis has become the most useful tool for predicting COVID-19 trends also. This has helped connecting resources during this Lockdown period and make life bearable.



 Thus, Data Science including Data Mining has gained an important position and has become inseparable in our daily lives as well as in every formal sector, including industry. It has opened up new avenues in every area, including the job market and will continue to do so in future.





Sunday, June 21, 2020

International Yoga Day on 21.06.20.

MAKAUT, WB Celebrates International Yoga Day at Haringhata Campus


The theme of International Yoga Day this year is "Yoga at home and yoga with family". Actually Yoga is a way of life and it deals with physical, mental, emotional and spiritual well being of an individual and society.

Demonstration by Mr. Biswas
In order to stress the importance of yoga, Maulana Abul Kalam Azad University of Technology, (MAKAUT),West Bengal organized a webinar to celebrate International Yoga Day on 21st June 2020 from 9 a. m. The programme organized at the Haringhata Campus was inaugurated by Hon'ble Vice Chancellor Prof. (Dr.) Saikat Maitra.  

Prof. Maitra Inaugurating the Yoga Day
 Celebration at Haringhata
Prof. Maitra encouraged everybody to practice Yoga. Assistant Registrar Mr. Anup Mukherjee said that everybody is confined in their homes during this CBorona Pandemic. So, Yoga Day has given an opportunity to infuse the spirit of physical and mental well being.

The Yoga Instructor of MAKAUT Mr. Debabrata Biswas started his demonstration through the prayer 'Om Saha Naav-Avatu'. He showed a number of Asanas, Pranayams and steps to meditate.

 Mr. Mukherjee wished all a very happy International Yoga Day.
















Friday, June 19, 2020

Mental Well-Being : The Need of the Hour

A Message About Psychological Health during Corona Pandemic


Maulana Abul Kalam Azad University of Technology (MAKAUT), WB organized a Webinar on "Mental Well-Being : The Need of the Hour" on June 17, 2020.

The Hon'ble Vice Chancellor Prof. (Dr.) Saikat Maitra is deeply concerned about the mental well being of MAKAUT family amidst this Corona pandemic and the subsequent Lockdown imposed by the Government.

Prof. Maitra said that we may be irritated by seeing the same set of family members everyday in front of us due to our confinement. But we should be grateful that we have got this quality time to spend with our near and dear ones. We should enjoy it and stay safe. 

People who are staying alone may fall prey to loneliness and depression, which can lead to addiction. So everybody must follow a routine and do physical exercises, listen to songs, read books and nurture their talents to stay mentally and physically fit.

The session was co-ordinated by Prof. Sujit Mukherjee, and the panelists were Prof. Sibamay Dasgupta, Prof. Indranil Mukherjee and Dr. Subhashis Datta. 


Prof. Dasgupta shared 5 recommendations that must be followed to keep mental stress and anxiety at bay. 

Other speakers also advised to stay safe and maintain psycological health.

Good mental health and well being, and not simply the absence of mental illness, have been shown to result in health, social and economic benefits for individuals, communities and populations. 
Such benefits include: 
• better physical health
• reductions in health-damaging behaviour
• greater educational achievement
• improved productivity
• higher incomes
• reduced absenteeism
• less crime
• more participation in community life
• improved overall functioning
• reduced mortality.

Thus we must remember there is no health without mental health and keep ourselves and our near and dear ones mentally healthy.

Digital Masterclass on "Street Photography" on 20.06.20.

A Session Encompassing VR/AR Technology

A Digital Masterclass on "Street Photography" by Canon is on Saturday 20th June, at 3 PM. It is a golden opportunity for students to know the essense of Street Photography comprising of VR/AR Technology. 

The speaker is Mr. Soumya Shankar Ghosal, a Canon EOS Maestro.

Please register & share the following link.                                                 https://us02web.zoom.us/webinar/register/WN_sub3z5IqRqqXRpJiHlZzrA

It may be mentioned at this point that the second phase of Maulana Abul Kalam Azad University of Technology (MAKAUT), WB's initiative to organize Webinars every Saturday from 3 pm to 4 pm encompassing emerging and immersive technologies in Virtual and Augmented Reality (VR/AR) has already rolled out. It was decided by the Hon’ble Vice-Chancellor Prof. Saikat Maitra, and Prof. Samir Mukherjee, Head, Department of Emerging Technology & VR/AR/MR/XR, MAKAUT and also an international expert to enhance the technical skills of the students.


Prof. Maitra at the Webinar delivered by Mr. Guha
The previous webinars explained the technology and process related to VR/AR Technology. The ongoing sessions have begun with another set of eminent speakers for this emerging field of immersive technologies. It will focus on Practical Solutions for applying the technology and Development of VR/AR Start-Ups.

The Masterclass on Candid Photography was conducted by Mr. Anoop Guha, on 13.06.2020. He is an expert in this field and official photo mentor of Canon. Mr. Guha talked about the varied facets of photography in VR/AR field.

For any query drop a mail to samirmukherjee@gmail.com .






MAKAUT, WB Creates Awareness about Digital Communications: Learnings and Applications

A Journey Towards Digital Domain

Maulana Abul Kalam Azad University of Technology (MAKAUT), WB is relentless in its efforts towards spreading awareness about the digital revolution. With this aim in view, the University organized a Webinar on Digital Coimmunications: Learnings and Applications on June 15, 2020. 

The keynote address was delivered by the Hon'ble Vice Chancellor of MAKAUT Prof. (Dr.) Saikat Maitra. The other eminent speakers were: Mr, Arup Bose, Chief Client Officer of market research agency IPSOS, United Arab Emirates (UAE), Mr. Pinaki Banerjee, Chief Research Officer of IPSOS, UAEand Prof. Sujit Mukherjee of School of Management Sciences, MAKAUT.

Prof. Maitra in his inspiring speech has rightly pointed out that at present everything is moving in digital domain. Everybody must be aware of this new world. In order to be a part of this digital domain, there must be a massive transformation of the education system worldwide, right from the school level.  Prof. Maitra said that Industry 4.0 has already started in many countries and India must be a part of this. In this context it may be mentioned that, 'The Fourth Industrial Revolution' or 'Industry 4.0', is the current transformation of traditional manufacturing and industrial practises with the latest smart technology. This primarily focuses on the use of large-scale machine to machine communication (M2M) and Internet of Things (IoT) deployments to provide increased automation, improved communication and self-monitoring, as well as smart machines that can analyze and diagnose issues without the need for human intervention. Prof. Maitra pointed out that, India must prepare its work force for handling all these features of the industrial sector and it means the future generation must have proficiency in computer.

Prof. Maitra said that a massive work force will be required for managing data, for maintaining network security in the cyber domain. Therefore, the youngsters must be trained in these specific areas to improve their employability. 

Moreover, Prof. Maitra pointed out the importance of integrating physical learning system with digital mode to transcend physical boundaries. The importance of such digital mode of learning has been already proved during the ongoing Corona virus pandemic.

 Mr, Arup Bose discussed about the importance of digital communication in marketing. He explained how the distinction between advertisement and content is disappearing in the digital platforms. Mr. Pinaki Banerjee highlighted the increased importance of consumers in this digital era, as they can interact with the marketeers in these platforms.



Thursday, June 18, 2020

MAKAUT, WB stands beside Amphan Affected School Students

MAKAUT  Provides Text Books to School Students


Maulana Abul Kalam Azad University of Technology (MAKAUT), WB has become a true friend of students by providing text books and other learning materials to the students of Pakhirala High School of Gosaba, a remotely located school in the fringe of Sundarbans.

Most of the students of this school have either lost their books and other study materials or these are damaged after the super cyclone Amphan. On a request from the Headmaster of the School, the Vice Chancellor of MAKAUT Prof. (Dr.) Saikat Maitra took the initiative of providing books and learning materials to the affected students.

The COVID19 and Amphan Contingency team of MAKAUT went to the school on 15th of June, 2020 and delivered the study materials comprising of 160 books, 120 note books, pens, pencils, erasers, school bags, sanitizers. Sanitary napkins were also distributed for girl students. The Head Master along with the other staff of the school were there to receive the materials. Around 40 students of class X will be benefited from these resources.