A Massive Open Online Course (MOOC) on Entrepreneurship Management in SWAYAM Platform
Maulana Abul Kalam Azad University of Technology (MAKAUT), WB has added a new feather in its own cap. It has developed its own Massive Open Online Course (MOOC) on "Entrepreneurship Management" in SWAYAM Platform.
The credit goes to Prof. (Dr.) Sujit Mukherjee, a Professor of Management at the Maulana Abul Kalam Azad University of Technology. He has designed the course and is the Instructor of the Six Weeks Course. The course will commence on 15th February and end on 26th March, 2021. The Vice Chancellor of MAKAUT Prof. (Dr.) Saikat Maitra has been very keen on developing own online courses of MAKAUT, for the benefit of student community at large. This course is definitely a leap forward in that direction.
Students of MAKAUT and its affiliated colleges can enrol in this course to fulfil their requirements for either Honours Degree or as a part of earning points for Mandatory Additional Requirements (MAR).
This course on Entrepreneurship Development gives a holistic theoretical view of the nuances of Entrepreneurship Development. It consists of Entrepreneurship Building, Analyzing Market Opportunities, Analysis of the product-market portfolio, Market surveys to understand the changing needs and preferences of customers, feedback about existing products & services, competition mapping, benchmarking and developing best practices for the business. It also includes Project Formulation Methods, Project Appraisal Techniques, Financial Management, Human Resource Management, Development of Leadership Skills and Statutory Provisions associated with starting any new venture.
Prof. Mukherjee is presently the Professor of Management at the Maulana Abul Kalam Azad University of Technology. Before assuming the present position Prof. Mukherjee has been the Associate Dean of Studies with Bharatiya Vidya Bhavan Institute of Management, Kolkata. He is a BE. He has then done his MBA, M.Phil and PhD in Management. He has worked in the corporate sector for 15 years where he had held managerial positions cutting across diverse industries. Prof. Mukherjee has traveled widely across the country and has dealt with very reputed and prestigious brands of products from domestic to multinational companies.. It was with the objective of transferring some of the vast experiences accumulated while working in industries to aspiring management students that Prof. Mukherjee had taken a conscious turn to management teaching and training. He has spent nearly 18 years in Management education wherein he has had a very enriching experience of student mentoring and institution building. In the field of management education, he has excelled in multi-disciplinary areas such as marketing, operations, research, sales, consumer behavior, economics, strategic management, entrepreneurship and general management. He has published several papers in peer-reviewed national and international journals and presented scholarly papers in national and international conferences. Prof. Mukherjee has delivered about 60 educational videos for UGC through EMRC Kolkata on varied management subjects that have been aired on VYAS channel in the past.
Course certificate
30% OF INTERNAL ASSESSMENT & 70% OF TERM END FINAL PROCTORED EXAM
About SWAYAM
These MOOCs are programmes of Human Resource Development Ministry of the Govt. of India and the full form is "Study Webs of Active-Learning for Young Aspiring Minds (SWAYAM)".
